Matching-funds Grants For and UP TO:

Website Development  $500 One-time

City PROGRAM Matching-funds Grants are for small businesses with a City of Turlock business license, operating out of a commercial location, have no more than 50 employees, and not be part of a franchise or corporate chain.

City PROGRAM Matching-funds Grants will require each small business to submit a proposal of desired website development to the Program Administrator for pre-approval, and then to be submitted and approved by the City of Turlock, in an effort to ensure the requested website development helps achieve the intent and goals of the Program.

Then each business will be required to submit proof of work/services/features/fees/etc for what was approved by the City of Turlock, an invoice, and before/after with any possible measurable metrics to be reviewed to the Program Administrator for reimbursement of 1/2 (50%) of your total website development cost UP TO $500 for an  approved qualifying grant.

- The website development Matching-funds Grant is the most broad-based grant and can include work or services such as creating a new website, updating a current website, getting or maintaining domain/hosting/server fees, adding or paying for widgets to be on a business website, subscription fees for website features or content, and more.

- Reimbursements may be submitted once the work is complete and reviewed by the Program Administrator, then submitted to the City of Turlock, with a check to be sent out by the City of Turlock to the business at the end of that same work week (following Friday after submittal, likely to be received the very next week according to usual mail delivery timelines).

Matching-funds Grants example: Business plans on spending $300 on updating its website to include new pages, menu items, and graphics,the City approved $300 in Matching-funds Grant, means a total of $600 in website development would be budgeted for and planned on being purchased. A reimbursement package would be submitted showing $600 in website development, and a reimbursement demand of $300.

City PROGRAM will have requirements or guidelines for website development qualifying for approval by the City of Turlock that include:

Required - Reputable and Supported Widgets, Features, Subscriptions

(Can’t have custom or obscure coding and functionality that may leave a business client stranded if there’s any separation from a provider that occurs. Also, we have to have guarantees that the widgets, features, and/or subscriptions are compatible with a website that can facilitate content management systems, e-ecommerce solutions, and social media connectivity – all while the capabilities of the business client being able to update their own website.)

Required -  Commonly Used Open Source Scripts or Software.

(Can’t have custom or obscure coding and functionality that may leave a business client stranded if there’s any separation from a provider that occurs. Also, we have to have guarantees that the website can facilitate content management systems, e-ecommerce solutions, and social media connectivity – all while the capabilities of the business client being able to update their own website.)

Required - Commonly Used Open Source Scripts or Software

(Can’t have custom or obscure coding and functionality that may leave a business client stranded if there’s any separation from a provider that occurs. Also, we have to have guarantees that the website can facilitate content management systems, e-ecommerce solutions, and social media connectivity – all while the capabilities of the business client being able to update their own website.)

Suggested Examples - WordPress, Shopify

(Commonly used website scripts/programs that can facilitate content management systems, e-ecommerce solutions, and social media connectivity – all while the capabilities of the business client being able to update their own website.)

Required: Commonly Used Hosting/Server Provider

(Can’t have custom or obscure access and/or functionality that may leave a business client stranded if there’s any separation from a provider that occurs. Also, we have to have guarantees that the hosting/server can facilitate content management systems, e-ecommerce solutions, social media connectivity, and email hosting – all while the capabilities of the business client being able to update their own website.)

Suggested Example: WP Engine, Shopify, GoDaddy, bluehost, HostGator, etc

(Commonly used hosting/server providers that can facilitate content management systems, e-ecommerce solutions, social media connectivity, and email hosting – all while the capabilities of the business client being able to update their own website..)

Required: Mobile Compatibility and Design

Required: Platform SEO Enhancement Criteria Capabilities

Required: Social Media Sharing Capabilities

Required: Basic Instructions for Self-Updating of Content

Required: Timely Publishing, Completion

City PROGRAM FREE Consultation/Coaching will be open to ALL participating businesses UP TO 1/2 Hour OR In-person Workshops.

City PROGRAM will require email/text opt-in for communications from the City of Turlock and/or the program administrator.

City PROGRAM will require receipts or proof of ad spend and details such as exported reports/screenshots of the campaigns, invoices/reports of cost, and metrics of results (reach, impressions, clicks, percentages of increase, etc). Ideally, but not required, either profit or revenue changes by percentage will be helpful to measure the success of each business and the program (if provided by the business, the identity will be masked at the program administrator/City Management level and not shared publicly as a singled-out example unless receiving prior express written consent).

City PROGRAM will require a City Administrator (in-house and/or contracted) to provide RESULTS REPORTS each month, regarding the metrics stated above, to the City Manager and/or City Council.